2017-8-2 fashion Fashion

Fashion photography is ushering in a new era with fresh names.Fashion photography is ushering in a new era with fresh names. Photos (left to right): Harley Weir for Calvin Klein, Zoe Ghertner for Hermes, Jamie Hawkesworth for Alexander McQueen, Gregory Harris for Versus Versace and Theo Wenner for Chloe.

In the world of fashion, one of the most important roles goes to the photographer. The image makers can help make models stars, cement the image of a brand or even inspire aspiring photographers. We are all familiar with well-established names like Steven Meisel, Mert & Marcus and Mario Testino. And throughout the past several years, fashion has introduced new rising names to the field. Here, we talk about the photographers of today including Harley Weir, Jamie Hawkesworth, Theo Wenner, Zoe Ghertner and Gregory Harris.


Calvin Klein Underwear spring 2016 campaign. Photo: Harley WeirCalvin Klein Underwear spring 2016 campaign. Photo: Harley Weir

Raised in the United Kingdom, Harley Weir became known for her unique, seemingly candid style. Part of the new guard of female fashion photographers, she does not shy away from eroticism as shown by her controversial Calvin Klein campaign. With a BA in Fine Art from Central St Martins College of Art and Design, Weir is self-taught. The photographer shot to massive success after shooting Calvin Klein’s spring-summer 2016 campaign.

Soon afterwards, she would shoot advertisements for brands such as Balenciaga, Stella McCartney and Missoni. In a 2016 interview with i-D, she says this about the legacy she hopes to leave with her work. “I’d like to be a part of a time when women are free from suppressing laws and ridiculous traditions.” Weir also photographed covers of magazines such as POP, Self Service and most recently--Vogue Italia.


Alexander McQueen fall-winter 2017 campaign. Photo: Jamie HawkesworthAlexander McQueen fall-winter 2017 campaign. Photo: Jamie Hawkesworth

Another rising star in fashion photography is British lensman Jamie Hawkesworth. He previously worked as Alasdair McLellan’s assistant photographer. A style of documentary-inspired images, frequently shot on film, landed him campaigns for brands such as Miu Miu, Loewe, Alexander McQueen and J.W. Anderson.

In an interview with i-D, the photographer says about his profession, “Just being a photographer — that commitment to time spent taking photographs, because that's what it is. To me, it's not a set up, conceptual act; it's spending time by yourself with your camera taking photographs.” Hawkesworth’s work can also be seen in magazines like W Magazine, LOVE, Vogue Paris and Vogue US.

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